Lindsay Southwick

Digital Marketing Director 

Lindsay Southwick, who joined Anzu Partners in 2023, is a Digital Marketing Director with broad experience in organic social, paid social, paid search, organic search, content marketing, digital strategy, and demand generation.

He spent the first 5+ years of his career at marketing agencies. As the second hire in Connelly Partners’ social media department, he played an instrumental role in increasing department revenue from ~$400,000 to ~$1 million over the course of three and a half years. At Matter Communications, he served as paid social strategist, a first-of-its-kind role with the 125+ person agency.

Over the next 5+ years, Lindsay worked in-house at software companies. At Midaxo, an M&A software startup he joined in 2018, Lindsay played a leading role in establishing their digital marketing demand generation programs, primarily through paid social and paid search; during 2019 and 2020, these marketing efforts contributed $500k+ revenue in deals that began with digital marketing, $10 in pipeline for every $1 spent on paid search, and $5 in pipeline for every $1 spent on paid social.

At PTC, starting in 2020, Lindsay managed the digital marketing initiatives for LiveWorx, PTC’s signature in-person event, as well as Digital Transforms Physical, the company’s first brand campaign. In this role, he managed $1.5+ million in digital advertising spend while saving PTC more than $1 million in agency fees and overseeing companywide digital marketing and social media marketing efforts.